US Playing Card Company

Brand:

US Playing Card Company‍

Results:

132,000,000+ views‍

Overview:

Building a long-term content system that repositioned a heritage brand for digital audiences and delivered sustained organic growth‍

What we did:
Bicycle is one of the most iconic playing card brands in the world; but it wasn’t fully relevant to younger, digital audiences.

We repositioned Bicycle through YouTube by centring the brand inside magic content, a space where their product is naturally essential.

Instead of running ads, we turned YouTube into a powerful, always-on growth engine by creating highly watchable magic videos featuring Bicycle cards.

Every video was designed specifically for YouTube success; with strong ideas, curiosity-driven titles and thumbnails, and storytelling built to keep people watching.

This helped Bicycle become a central brand within the magic and cardistry communities while still appealing to everyday viewers.

Results:

• Over 132 million total views
• Multiple videos with tens of millions of views
• One video reached 17 million views and added 126,000 subscribers alone

What this proves:

‍A legacy brand can win in the digital era when it commits to platform-first content. Bicycle’s YouTube strategy turned organic reach into a repeatable, cost-effective growth engine that continues to deliver value year after year.