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Warner Music

Brand:

Warner Music Group
Results:

5,000,000+ views, 1,000+ comments
Overview:

We helped Warner create a brand-new YouTube content category around real DJ life.

What we did:
Warner wanted something more than traditional music marketing.

Instead of promo clips or performances, we built a behind-the-scenes series with their top DJs that showed what the job is actually like, the travel, pressure, creativity, and craft.

The content was designed specifically for YouTube:

  • highly watchable storytelling
  • authentic access
  • strong titles and thumbnails
  • formats built for discovery and engagement

The aim was to own the DJ lifestyle space on YouTube - not copy what already existed, but create something new.

Results:

  • 5 million views
  • 1,000+ comments, showing real audience connection, not just passive watching

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