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[projects]

Sony

Brand:
Sony‍

Result:
‍1,200,000+ organic views

Overview:
We built a YouTube strategy so Sony would dominate the conversation the moment a major new camera launched.

What we did:
Sony was about to release the A7V, one of the most anticipated cameras in years.

The goal wasn’t just to create hype; it was to own YouTube search on launch day, when thousands of photographers and filmmakers were actively looking for information.

We designed content specifically for how people search on YouTube. That meant:

  • Timing videos to go live at the exact announcement moment
  • Structuring reviews so they ranked highly in search
  • Making content genuinely helpful, not just promotional
  • Optimising titles, thumbnails, and storytelling for discovery

Results:

  • Over 1.2 million organic views
  • Sony appeared prominently at the top of YouTube search during launch
  • The content kept performing well beyond the initial release window

Other Projects

Disney - Eye Wonder Series
80,000,000+ Views
Burberry
4,000,000+ Views
BBC
18,000,000+ views
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