Dua Lipa / Service95

Brand: Service95 (Dua Lipa)

Results: 200,000+ views generated

Overview: We partnered with Service95, Dua Lipa's editorial platform, to build a full YouTube strategy and redesign the creative approach that drives the channel's best performing content.

Details

Dua Lipa already has 100 million followers. Attention was never the problem.

The brief was harder than that: build Service95 into a YouTube channel that stands on its own as a serious editorial brand, not just a celebrity's content arm.

We came in, audited the channel, and built a complete strategy from scratch.

What We Delivered

• Full channel audit and data analysis
• Complete YouTube strategy built around three content pillars
• Thumbnail redesigns and rebranding
• Title optimisation across the library
• A pitch process framework for all future content

Examples:

The videos we worked on consistently outperformed the channel average. The Jacquemus HQ video, one example from the project, generated 82,000 views  and became the channel's best performing piece.

Results

• 200,000+ views across Owen Creative strategy and creative work
• Full strategy framework projecting a path to 1 million subscribers

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